Joanne Baxter
Head of Business Development
Joanne Baxter
Head of Business Development
With over 25 years of experience in Sales, Account Management, and Business Development, Jo brings a wealth of expertise in driving growth and building lasting relationships across a diverse range of industries. Her career has spanned B2B, professional services, manufacturing, retail, and not-for-profit sectors, as well as sports and government-led organisations. This broad exposure has shaped Jo’s ability to adapt and thrive in various business environments, providing tailored solutions that meet unique client needs.
As an extroverted and forward-thinking sales professional, Jo presents herself effectively, communicates confidently, and establishes strong, trusting connections with clients and stakeholders. She approaches every opportunity with strategic insight and a clear focus on results, combining her assertiveness with a friendly and approachable demeanour.
Joanne’s approach is built on reliability and integrity, ensuring that she always acts with honesty and a strong ethical foundation. She is passionate about driving business success, and her dedication to understanding clients’ needs, developing solutions, and delivering consistent results is at the core of my professional ethos. As a strategic thinker, Jo continuously seeks innovative ways to expand market presence and optimise business performance.
Key Areas of Expertise:
- 7 O Levels including French & German
- 3 A levels including Biology, Psychology & Sociology
- Access to University CAVA HE Diploma
