Securing UK and International Trade Mark Protection for a Growing Brand
Protecting a distinctive brand requires more than simply registering a name. Since 2022, Panoramix IP has supported The Turmeric Co. with trade mark registration, international brand protection and ongoing trade mark portfolio management. Our work includes successfully securing UK word mark registration for The Turmeric Co on the basis of acquired distinctiveness, alongside helping the business overcome challenges to trade mark applications in international markets.
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The Client
Founded by former Welsh international footballer Thomas ‘Hal’ Robson-Kanu, The Turmeric Co. produces a range of turmeric-based shots.
The business has built a recognisable identity around its products, the personal story of its founder and the reputation developed through its presence in the wellness market.
Since 2022, Panoramix IP has worked closely with The Turmeric Co. to manage its global trade mark portfolio, protect its core brand identity and support its international trade mark requirements.
The Challenge
One of the key challenges facing The Turmeric Co. was securing UK trade mark protection for its business name as a word mark.
Under UK trade mark law, names that are considered descriptive or lacking in inherent distinctiveness can face objections during the registration process. However, businesses may still be able to obtain protection where they can demonstrate that consumers have come to recognise the name as identifying their particular goods or services.
This is known as acquired distinctiveness.
For The Turmeric Co., demonstrating acquired distinctiveness was particularly important. Securing protection for THE TURMERIC CO as a word mark would help safeguard the brand name itself, rather than relying solely on protection for a particular logo or visual identity.
Alongside the UK application, the business also required support with its international trade mark portfolio, including applications facing challenges in overseas jurisdictions.
Services Provided To The Turmeric Co
Panoramix IP has supported The Turmeric Co. through a combination of strategic trade mark advice, registration services and ongoing portfolio management.
The Solution
Our immediate priority was establishing that THE TURMERIC CO had acquired distinctiveness through its use in the marketplace.
We developed a case drawing on the recognition the business had established, together with the public profile of its founder, Thomas ‘Hal’ Robson-Kanu, and his association with the brand.
The objective was to demonstrate that consumers recognised THE TURMERIC CO as identifying a particular commercial source, rather than simply describing a category of products.
Our approach resulted in successful UK registration of THE TURMERIC CO as a word mark.
This was an important achievement because word mark protection covers the registered words independently of a particular stylised presentation. It provides a valuable foundation for a business whose packaging, marketing and product range may evolve over time.
Beyond the UK, we have continued to manage the client’s global trade mark portfolio, addressing challenges to applications and helping secure protection for contested marks in multiple jurisdictions.
By considering each matter alongside the client’s wider commercial objectives, we have helped develop a coordinated approach to protecting the brand internationally.
The Outcome: A Stronger Foundation for Long-Term Brand Protection
Panoramix IP successfully secured UK word mark registration for THE TURMERIC CO on the basis of acquired distinctiveness, alongside further successful outcomes for contested trade marks internationally.
Our ongoing relationship with the client has provided continuity in managing its global trade mark portfolio since 2022.
The case demonstrates the importance of understanding how brand recognition can support trade mark registration, particularly where a business name may initially face objections based on its descriptive nature.
It also highlights the value of maintaining a coordinated international trade mark strategy as a business develops and enters new markets.
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Protect Your Brand in the UK and Internationally
A recognisable brand is one of a business’s most valuable commercial assets. Securing the right trade mark protection can help safeguard that investment and support future growth.
At Panoramix IP, we help businesses with trade mark registration, international applications, contested registrations and ongoing portfolio management.
Contact us or book a FREE IP clinic to discuss how we can help protect your brand.
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