Protecting a Global Brand Driving Environmental Change
Our trade mark specialists were proud to support one of the world’s most recognised environmental initiatives with strategic global trade mark portfolio management. The Earthshot Prize brings together innovators, partners and funders from across the globe to accelerate solutions for repairing the planet. By managing its international trade mark portfolio, we help safeguard one of the organisation’s most valuable assets while allowing its team to focus on its mission.
The Client
Sector: Environmental / Not-for-profit
Founded by HRH Prince William in 2020, The Earthshot Prize is a global environmental initiative that awards £1 million each year to five winners across five Earthshots, recognising innovative solutions to the world’s greatest environmental challenges.
Its reputation, name and visual identity play a vital role in bringing together nominees, partners, donors and supporters from around the world. Protecting those intellectual property rights is essential to maintaining trust, supporting global growth and ensuring the organisation’s brand can continue to inspire action.
The Challenge
As a globally recognised organisation operating across multiple countries, The Earthshot Prize requires comprehensive trade mark protection that evolves alongside its growing international presence.
Managing an international trade mark portfolio involves more than securing registrations. It requires coordinated trade mark filing strategies, ongoing renewals, brand monitoring and practical advice that enables informed commercial decisions without creating unnecessary administrative burden. The organisation needed a trusted intellectual property partner capable of delivering seamless global portfolio management while supporting the development of new campaigns and initiatives. This is where the expertise of Panoramix IP came in.
The Solution
Working closely with The Earthshot Prize team, Panoramix IP manages its global trade mark portfolio across 15 jurisdictions, providing strategic advice and day-to-day portfolio management through a single coordinated service.
Our work includes developing international trade mark filing strategies, managing trade mark prosecution, overseeing renewals, monitoring for potential misuse of the brand and carrying out clearance searches for new trade marks and campaign assets as the organisation continues to evolve.
Rather than presenting complex legal issues, we provide clear, commercially focused advice that enables informed decisions while keeping portfolio administration straightforward and efficient. This allows The Earthshot Prize team to remain focused on delivering global environmental impact, confident that its brand is being protected around the world.
The Outcome
The result is a coordinated global trade mark strategy that protects one of the organisation’s most valuable assets while supporting its continued international growth.
Key outcomes include:
• Global trade mark portfolio managed across 15 jurisdictions
• Coordinated international filing and prosecution strategy
• Proactive portfolio maintenance and renewals
• Ongoing monitoring and enforcement against potential brand misuse
• Clearance advice supporting new campaigns and brand development
• Commercially focused recommendations presented through a single point of contact
• Reduced administrative burden for the internal team.
By providing a clear, coordinated approach to international trade mark management, Panoramix IP helps ensure The Earthshot Prize’s brand remains protected as the organisation continues bringing together innovators and partners committed to repairing the planet by 2030.
Looking to Protect Your Brand Internationally?
As your organisation grows, so does the importance of protecting your brand. Managing trade marks across multiple countries requires careful planning, ongoing attention and advice that supports your wider commercial objectives.
At Panoramix IP, our trade mark attorneys help businesses, charities and organisations build and manage international trade mark portfolios with practical, straightforward advice that makes protecting your brand simpler. You can book a free 45-minute IP Clinic with our team today for complimentary advice on intellectual property.
