US Trade Mark Registration & USPTO Filing Services
Protect your brand in the United States with an experienced US trade mark attorney based in the UK.
At Panoramix IP, we can prepare and file US trade mark applications directly with the United States Patent and Trademark Office (USPTO). With a dual-qualified UK and US attorney within our team, there is no need for us to hand your application to a separate US associate firm.
Whether you are launching in America, already selling to US customers or building an international brand portfolio, we can manage your US trade mark registration from initial searches and filing strategy through to USPTO examination, registration and ongoing protection.
A clear recommendation on the best filing basis for your situation
A trademark application prepared for the USPTO
Guidance on your goods/services description to reduce avoidable objections
A clean, trackable process from instruction to registration
Clear and unambiguous charges throughout the process
Ongoing representation at the USPTO and provision of an address for service
Registering a Trade Mark in the USA
A US trade mark registration can be an important part of protecting your brand as you enter or grow within the American market.
However, registering a trade mark in the United States is not the same as filing in the UK. Applications are examined by the USPTO and considerations such as your filing basis, goods and services, existing third-party rights and use of the mark can all affect the application.
Our team can advise you on the right approach before anything is filed.
We can help with:
- US trade mark searches and clearance
- Filing strategy
- Selecting the appropriate goods and services
- Preparing and filing your USPTO application
- Managing USPTO correspondence
- Responding to Office Actions
- Supporting applications through to registration
- Maintaining and renewing US registrations
- US trade mark monitoring and enforcement
If you need broader support across several jurisdictions, explore our trade mark services for UK, European and international brand protection.
Do UK Businesses Need a US Trade Mark Attorney?
If your business is based in the UK, there is an important USPTO requirement to understand.
Foreign-domiciled trade mark applicants are required to be represented before the USPTO by an attorney licensed to practise law in the United States.
For many UK businesses, this means finding a separate US attorney or instructing a UK firm that then passes the US work to an overseas associate.
Panoramix IP can offer a more joined-up approach.
Our Managing Director, Kevin Hanson, is admitted to the California State Bar and registered to practise before the USPTO. As a dual-qualified UK and US attorney, Kevin can handle eligible US trade mark matters directly.
That means you can access the US-qualified representation you need while dealing with a UK-based IP firm that can also understand and coordinate your wider UK, European and international trade mark portfolio.
If you’re specifically looking to file a US trade mark from the UK, find out more about our dedicated service for UK and European businesses.
Our US Trade Mark Registration Process
At Panoramix IP, we manage every step of the US trade mark registration process, from initial searches and filing strategy through to preparing your application, dealing with the USPTO and supporting you through to registration. With US-qualified expertise within our UK-based team, you have one experienced point of contact throughout the process. Swipe along to understand the key steps involved in registering a US trade mark and how we support you at each stage.
1. Understand your brand and US plans
We start by understanding what you want to protect, what you sell and where your business is heading. This helps us determine what your US trade mark application actually needs to achieve.
2. Search existing US trade marks
Before filing, it is important to understand whether earlier rights could create a problem.
3. Determine the filing strategy
We advise on the appropriate filing basis and application strategy for your circumstances, including whether the mark is already being used in US commerce or is intended for future use.
4. Prepare your application
We prepare the application, including the appropriate goods and services, with your commercial objectives and USPTO requirements in mind.
5. File directly with the USPTO
Your US trade mark application is filed with the USPTO and managed by our team.
6. Manage USPTO examination
If the USPTO raises an objection or issues an Office Action, we can advise on the issues raised and the appropriate response.
7. Registration and ongoing protection
Once registered, your trade mark needs to be maintained and protected. We can continue supporting you with portfolio management, brand monitoring and trade mark watching, renewals and enforcement.
One Team for UK, EU and US Trade Marks
International expansion shouldn’t necessarily mean building a different relationship with an IP firm in every market.
Panoramix IP helps businesses develop joined-up trade mark strategies across the UK, Europe, United States and wider international markets.
For businesses expanding across the Atlantic, our US capability is particularly valuable. You can discuss your existing UK and EU rights, proposed US application and wider international plans with one team.
This can make communication simpler, reduce duplication and help ensure that your trade mark portfolio reflects your wider commercial strategy.
How To File a US Trademark
Whether you’re preparing for your first US launch or managing an established international portfolio, we can help you secure the trade mark protection your business needs. We handle everything from initial eligibility checks to post-registration renewals, minimising complications. Our international team offers guidance on how to address local challenges like state-level registrations or changes in US trade mark law. By establishing clear rights and taking a proactive stance, you create a stable foundation for growth in a competitive marketplace.
Let Panoramix US be your trusted partner in safeguarding your brand across the US, ensuring your trade mark stands strong wherever you operate.
Register Your US Trade Mark
Here’s how it works…
- Tell us what you want to protect: Brand name, logo, or both – and what you sell.
- Choose if you would like a pre-filing search carried out at the USPTO: this step is not essential but is advisable – there is an extra fee of £495 plus VAT for each mark searched.
- We confirm the filing approach + fixed filing fee: You’ll know exactly what’s included and what the USPTO charges.
- We prepare and file with the USPTO: Fast turnaround, handled in-house.
- We take care of ongoing US trademark application management: We handle all correspondence with the USPTO. All standard reporting is included in the fixed fee. Additional fees will arise in relation to any objections raised by the USPTO or if the application is opposed.
Start Your Trade Mark Filing Today
Start your trade mark journey with confidence. Our easy-to-use online filing products are designed to help businesses protect their brand quickly and securely in key markets.
US Trade Mark Filing
Protect your brand in the USA. Purchase online today and our in-house US Trademark Attorney will help you to secure protection in one of the world’s largest markets.
£1,800.00
(ex VAT)
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US trademark registration questions
How do I do a US trademark search?
A US search means checking the USPTO database for identical and similar marks — not just exact matches — because the USPTO can refuse a mark that’s merely ‘confusingly similar’. So you also look for soundalikes, alternative spellings and similar marks used for related goods and services. A basic search yourself is possible, but it’s easy to miss the results that actually cause a refusal. Send us the mark, your website and a short description of what you sell, and we’ll run a professional search and give you a clear go/no-go in plain English.
How long does a US trademark last?
A US trademark can last indefinitely, as long as you keep using it in commerce and file the required maintenance documents on time. The key deadlines are: a Declaration of Use between the fifth and sixth year after registration; a combined declaration and renewal between the ninth and tenth year; and a renewal every ten years after that. Miss these and the registration can be cancelled even if you’re still using the mark. We track these deadlines so nothing slips.
What's the difference between a state and a federal US trademark?
A state trademark protects your brand only within a single US state and is usually tied to doing business there. A federal trademark, registered with the USPTO, protects you across the entire United States and gives stronger legal rights and better enforcement — including help stopping copycats on major online platforms and, in some cases, at the US border. If you sell online, are expanding, or want nationwide protection, a federal (USPTO) trademark is usually the right choice.
Who can register a US trademark?
Anyone using, or genuinely planning to use, a brand in US commerce can apply — individuals or companies, based in the US or overseas. If you’re outside the US, USPTO rules require you to appoint a qualified US-licensed representative to handle the filing, which is where we come in. We guide you to the right filing basis and manage the process for you.
Do I need to be trading in the US already to file?
Not necessarily. You can file based on current use in US commerce, or on a genuine intention to use the mark in the US in future. The best basis depends on your launch plans and the evidence of use you can show. We’ll recommend the right approach before filing so your application starts on solid ground.
What can I register as a US trademark?
Most commonly a brand name (word mark), a logo, or both — and in some cases slogans and other distinctive brand elements. We’ll help you choose what gives the strongest protection for how you actually use your brand, rather than filing more than you need.
What's the difference between a word mark and a logo mark?
A word mark protects the wording itself, which gives broader protection because it covers the name however it’s displayed. A logo mark protects one specific design. Many brands start with a word mark for coverage and add a logo mark later, depending on budget and priorities. We’ll advise on the best order for you.
How many classes do I need for a US trademark?
It depends on what you sell. Trademarks are registered in classes of goods and services, and the official fee is charged per class, so more classes means higher cost. The goal is a specification that covers what genuinely matters without overpaying or leaving gaps. We’ll help you scope it correctly.
What happens after I file a US trademark application?
The USPTO examines the application, may raise questions or objections (an ‘Office Action’), and if it progresses, publishes it for opposition. If all is clear it proceeds to registration — or, for intent-to-use filings, you complete the final steps once you can show use in commerce. We manage the whole process end-to-end and respond to any Office Actions on your behalf.
How much does a US trademark cost?
A US trademark has two cost elements: our professional fee for preparing and filing the application, and the official USPTO fee, currently charged per class of goods and services. We also strongly recommend a pre-filing search to catch conflicts before you apply — it isn’t compulsory, but it’s far cheaper than a refusal. Because the total depends on the number of classes and whether you include a search, we give you a single clear quote up front. Contact us and we’ll set it out.
Can a UK company register a US trademark directly?
Yes. A UK business can hold a US federal trademark, but USPTO rules require overseas applicants to be represented by a US-licensed attorney. Panoramix is one of relatively few UK firms able to file directly with the USPTO, so you get US protection handled from the UK without needing to instruct a separate American firm. We manage the whole filing for you.
How long does it take to register a US trademark?
Typically several months to over a year, depending on whether the USPTO raises objections and whether anyone opposes. The application is examined, then published for opposition, before registering (or, for intent-to-use marks, after you show use). It’s slower than the UK, so if the US is on your roadmap it’s worth starting early. We keep the process moving and handle any Office Actions.
Should I register my trade mark in the UK or the US first?
It usually comes down to where your business and your risk are. Many UK-based brands protect the UK first, then extend to the US as they enter that market — and filing within six months of your UK application can let you claim the earlier UK priority date in the US. If the US is your main market, filing there sooner may make more sense. We’ll advise the sequence that best fits your plans.
Can a UK company register a trade mark in the USA?
Yes. A UK company can apply to register a trade mark in the United States.
However, a UK company is generally considered foreign-domiciled for USPTO purposes and must therefore be represented before the USPTO by a US-licensed attorney.
Panoramix IP has US-qualified expertise within our UK-based team, allowing us to manage eligible US trade mark applications directly.
Do I need a US attorney to register a trade mark?
If you are a foreign-domiciled applicant, the USPTO requires you to be represented by a US-licensed attorney.
Panoramix IP’s US capability means UK businesses can access the required representation through the same IP firm they use for their wider brand protection.
Does a UK trade mark protect me in the USA?
No. Trade mark rights are territorial. A UK trade mark registration does not automatically provide registered protection in the United States.
If the US is an existing or planned market for your business, you should consider separate US protection.
Should I search US trade marks before applying?
A clearance search is strongly recommended. An earlier identical or similar trade mark may affect your ability to register or use your proposed mark.
Our trade mark search services can help identify relevant earlier rights and assess the risks before you file.
Can I apply for a US trade mark before launching in America?
Potentially, yes. The US system provides filing routes for applicants with a genuine intention to use a mark in US commerce, as well as applications based on existing use and certain other bases.
The right filing basis depends on your circumstances, so we recommend taking advice before submitting the application.
What happens if the USPTO objects to my application?
The USPTO may issue an Office Action raising legal or procedural issues with an application.
We can review the objection, explain what it means and advise on the appropriate response. Where instructed, we can prepare and file that response and continue managing the application.
How long does a US trade mark last?
A US federal trade mark registration can potentially remain in force indefinitely, provided the mark continues to meet the applicable requirements and the necessary maintenance and renewal filings are made at the required times.
We can help you manage these deadlines as part of your ongoing trade mark portfolio.
Can Panoramix IP manage my UK, EU and US trade marks?
Yes. Our trade mark team supports businesses with UK, European, US and wider international trade mark protection.
This means your US application can be considered as part of your wider international brand strategy rather than in isolation.
