US Trade Mark Filing for UK & EU Businesses
Expanding a UK or EU business into the United States creates a separate trade mark planning task. Your existing registrations, the identity of the brand owner and your planned launch all help determine the next step.
Panoramix IP can review your current portfolio and coordinate the proposed US filing with your wider brand strategy. Bring your existing application details and any approaching launch or filing dates to the first discussion, so the team can assess timing and explain the available options before you commit.
Why Filing Direct Matters
For a UK or EU business, a coordinated filing process starts with a review of the rights you already hold and the protection you need in the United States. We can explain who will handle the application, how communication will work and what is included in the proposed fee. The filing route and timetable still depend on your circumstances and the applicable procedure.
Explore our US trademark registration service for the application process, or discuss how US filing fits into your international brand protection strategy.
How It Works
1. We start with a free 45-minute IP clinic to understand your brand, your US plans and any potential risks.
2. We carry out the appropriate trade mark searches and advise you honestly on your prospects before you file.
3. We prepare and file your US trade mark application directly with the USPTO.
4. We manage the examination process and any Office Actions, keeping you updated in plain English.
5. We report your registration and advise on how to keep your trade mark and wider brand protected as your US business grows.
Brands we have Helped
Your filing quote
You’ll find our US trade mark filing fee published on our pricing page – no quote wall, no open-ended hourly billing. If an application takes an unexpected turn, such as a contested opposition, we flag it immediately and agree a capped fixed fee before doing any additional work. You are never billed for a surprise.
An Honest Note On Patents
Our direct US reach applies to trade marks. For US patent protection, we work with trusted specialist US patent attorneys from our international network, while we continue to lead your overall strategy so the process stays seamless. We’d always rather be clear about this than over-promise – it’s how we work.
US filing questions for UK and EU businesses
When should we contact you about US trade mark filing?
Usually, founders come to us when:
- You’re about to launch a brand or product in North America and need US trade mark protection in place.
- You’re starting to sell into the US, including on Amazon, and need a US trade mark to support your Amazon Brand Registry strategy.
- You’re raising from US investors and want your brand protected in a market that matters to your growth.
- A US competitor has appeared with a confusingly similar name and you need advice on protecting your rights.
- You’re expanding into several countries and want a coordinated international brand protection strategy rather than managing different firms in each market.
Can a UK business register a trade mark in the US?
Yes. UK businesses can apply to register their trade marks in the United States. If the US is an important market for your business, securing protection there can help prevent competitors from registering or using conflicting brands and strengthen your position as you expand.
Panoramix IP can file your US trade mark application directly with the United States Patent and Trademark Office (USPTO), while coordinating it with your UK, EU and wider international brand protection strategy.
Do I need a US attorney to register a trade mark in the United States?
Foreign-domiciled trade mark applicants generally need to be represented before the USPTO by a US-licensed attorney. This often means UK firms need to instruct a separate US associate to handle the application.
Panoramix IP has US-qualified attorneys in-house, allowing us to handle US trade mark registration directly. This means your US application can sit alongside your UK and EU trade marks with one team and one coordinated strategy.
Should I search for existing US trade marks before filing?
Yes. A clearance search can identify earlier trade marks that may create problems for your application or your planned use of the brand in the United States. Finding those risks before filing can help you avoid unnecessary application costs, disputes or a costly rebrand after launch.
We can carry out the appropriate trade mark searches before filing and advise on the significance of any potentially conflicting rights we identify.
When should I register my trade mark in the US?
Ideally, you should consider US trade mark protection before launching or making a significant commercial investment in the market. Waiting until your brand has gained traction can leave you exposed if another business files for a conflicting mark.
If the US forms part of a wider expansion plan, we can help you develop an international brand protection strategy that prioritises filings according to where you trade now and where you expect to grow.
Can I register a US trade mark before I start selling there?
Potentially, yes. The US trade mark system provides filing routes for applicants who have not yet begun using their mark in US commerce, although the appropriate basis and subsequent requirements will depend on your circumstances.
We can advise on the right filing basis and handle your US trade mark application directly with the USPTO.
Do I need a US trade mark for Amazon Brand Registry?
If you are selling through Amazon in the United States, securing an eligible US trade mark can form an important part of your brand protection and Brand Registry strategy.
We can coordinate your US trade mark registration with your Amazon Brand Registry requirements, helping you put the underlying protection in place for your US Amazon business.
Is a UK trade mark valid in the United States?
No. Trade mark rights are territorial, so registering your brand in the UK does not automatically give you registered trade mark protection in the United States.
If you plan to sell, licence or expand into the US, you should consider separate US protection. Panoramix IP can coordinate your UK, EU and US filings as part of a wider international brand protection strategy.
How long does it take to register a US trade mark?
US trade mark registration is not immediate. The timescale depends on factors including the filing basis, the USPTO’s examination timetable, whether an Office Action is issued and whether any third party challenges the application.
We manage the process from initial trade mark search and filing through to examination and registration, keeping you informed about progress and any issues that arise.
What happens if the USPTO objects to my trade mark application?
The USPTO may issue an Office Action raising legal or procedural issues that need to be addressed before the application can proceed. The appropriate response will depend on the objection and the circumstances of your application.
Because we handle US trade mark applications directly, our team can advise on the objection, prepare the response and manage the application through the next stages.
Client Testimonials
Start Your Trade Mark Filing Today
Start your trade mark journey with confidence. Our easy-to-use online filing products are designed to help businesses protect their brand quickly and securely in key markets.
Meet the team supporting your US filing
Our Case Studies
Case Study: British American Tobacco
Case Study: Cambridge Mechatronics
Case Study: The Chartered Institute of Patent Attorneys
Case Study: Wow Hydrate
Case Study: The Earthshot Prize
Case Study: Escape Fitness
