US Trade Mark Infringement

Facing unauthorised use of your trade mark in the US can be daunting, especially if you are based overseas. This is where expert guidance is vital to navigate the complexities and often complex process of trade mark litigation in the US. Having US-registered attorneys as part of the team increases the likelihood of success in case resolution, whether through settlement, negotiation or litigation.

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Because we tackle infringement issues head-on, investigating claims and advising on your strongest legal avenues, we look to find a resolution swiftly and cost-effectively.

We assess whether the mark in question causes consumer confusion or dilutes your brand’s value, then recommend solutions that may include cease-and-desist letters or formal litigation.

Our comprehensive support and understanding of the US court systems help you navigate and comply with local rules, minimising risk and disruption. By addressing infringement promptly, you reinforce your brand’s position and deter future misuse.

With Panoramix IP by your side as your intellectual property partner, we ensure your innovations work only for you. Find out how by giving us a call today.

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Client Testimonials

Truly exceptional work and service

Panoramix are my company’s go-to partner for Intellectual Property and contractual matters. We’ve worked with them on many projects over the years and the level of input, service and speed has always been outstanding. They are true partners to our business and would highly recommend them.

— Oscar Daws

First rate IP lawyers

I always recommend my clients use Panoramix when they are looking into any IP or trademarking matters for their companies, regardless of whether it’s for the UK, EU or another territory. The team are absolutely first rate, extremely knowledgeable and very professional in all their dealings.

Many business owners are not certain of what they can and can’t register as IP/TM, so Kevin and his team guide them through what can be a minefield, brilliantly.
I would absolutely suggest an initial call with the team for anyone serious about protecting their company’s IP assets

— Valda Smits

Fantastic IP Law Firm

I have been working with Kevin and Panoramix for several years now and would always recommend their professionalism, expertise and friendly approach when dealing with clients and partners alike. If you want IP advice, there’s only one place to come!

— Richard Royce

Excellent Service and Performance.

Responsive, competent and able to deal with complexity and nuance. I would recommend the services of Panoramix without hesitation.

— LockOn Ltd

I’ve worked with Kevin since 2019…

I’ve worked with Kevin since 2019 before he had even started Panoramix. He has been a reliable and invaluable partner, protecting my IP over a number of products including Trademarks, Design Registration and Patents. I will continue to work with him, and his team, for many years to come.

— Anthony Dickens

Greta service. Amazing customer service

Great service, easy to communicate, quick respond.

— Piotr

Panoramix IP are a reliable

Panoramix IP are reliable, affordable and trustworthy IP lawyers. They have given me excellent advice and gave further ideas on how to get the most protection from my patent. I have worked with them on a number of projects including getting IP in the USA/Patent/Trademarks, they certainly know their stuff and come highly recommended!

— AC

Good Commercial Advice

Panoramix have helped me multiple times across my businesses, and they provide a great service each time.

— Thomas Atkins

Great European Patent Lawyers

Kevin, Joel, and the entire Panoramix team have provided timely service and insightful advice for our US-based clientele seeking European patent protection. The team is talented and has excellent systems and processes for delivering top-notch IP services.

— Joshua Van Hoven

Great partner

I am working with Panoramix as a cooperating agent since the company started its operations and I must say it is not easy to find someone as dedicated and trustworthy as Kevin, Amelia, Serena, Patrick and the rest of the Panoramix team is. I’ve been working with multiple US and UK IP firms before and Panoramix is my number one go-to partner for IP work for my clients in those countries.

— Agnieszka Musiał

Panoramix IP is a great professional legal firm

Panoramix IP provides great professional legal services. Gittings-Grima Group (G3) has been Panoramix IP’s clients for several years. Kevin Hanson is well-suited for his legal profession with a high-level of competence. G3 highly recommends Panoramix IP for all IP and patent legal needs.

— George Grima

I would like to recommend this firm

I would like to recommend this firm. I originally spoke with Kevin Hanson and he gave me partial advice that was very helpful. I then came back some time after to seek their legal services in relation to the initial advice. Kate McCormick is who dealt with my case on the second contact and she did a very good job. I am pleased with the outcome we had.

Knowledgeable advice and promptly done, helping me also with a short deadline. I recommend them.

— Ricardo G M

Know their stuff!

We’ve used Panoramix for some years now. Courteous, helpful, knowledgeable and able to guide us through the labyrinth of IP difficulties with a light touch.

— Peterborough User

Trusting and consummately professional

Kevin and his team are always completely professional and always exact in their advice and actions working for you. There is no one better to have as part of your ‘team’

— Mr Burlton

Kevin Hanson is straight to the point…

Kevin Hanson is straight to the point and is a trusted pair of hands when it comes to IP matters and associated corporate negotiations.

— Alex Korenkov

Great company helping with trademarks

Great company helping with trademarks, worked with them for a few years and appreciate all the advice and help!! Thanks guys!

— Zain Peer

FAQs

What counts as trade mark infringement in the US?

The core US test is ‘likelihood of confusion’ – whether consumers are likely to be confused about the source of goods or services because of a similar mark. Famous marks also get protection against ‘dilution’. The analysis weighs factors like similarity, relatedness of goods and evidence of actual confusion. We assess whether a US use infringes your mark and what to do about it.

Can I take action in the US if I'm based in the UK?

Yes. If you hold a US federal registration (or have US-based rights), you can enforce against infringers there, and we can act on your behalf – from platform takedowns to cease-and-desist letters and, where needed, proceedings. Holding a USPTO registration makes enforcement significantly stronger, which is a good reason to register if you sell into the US.

How do I stop counterfeits or copycats on US online marketplaces?

A US federal trade mark unlocks brand-protection tools on major platforms (such as Amazon Brand Registry) and can support recordal with US Customs to intercept counterfeits at the border. We help you register, enrol in these programmes, and run takedowns and enforcement against persistent infringers.

What remedies are available for US trade mark infringement?

US courts can order injunctions, award the infringer’s profits and your damages (sometimes enhanced), and in exceptional cases attorneys’ fees; counterfeiting can attract statutory damages. Many disputes settle before trial. We weigh the commercial options and pursue the most effective route for your situation.