Professional Trade Mark Litigation Services
When another business uses your brand, or something confusingly close to it, the harm to your reputation and sales can be immediate. Panoramix IP helps you enforce your trade mark rights and defend against claims, with an in-house team that handles the strategy, the evidence and the litigation, so your brand stays protected as you grow.
From firm pre-action correspondence to full court proceedings, we pursue infringers proportionately and defend clients facing claims with a clear, commercial strategy, always with an eye on the outcome that best serves your business.
• Enforcement and defence handled in-house, from letters to trial
• CPR-compliant evidence gathering, including test purchases
• Strategy built around settlement, damages or injunctions to fit your goals
Click below or call us on 01522 712 433 to discuss managing your trade mark dispute.
Trade Mark Ligitation Specialists: Here To Help
Our trade mark professionals support you throughout a dispute, whether you are enforcing your trade mark rights or defending a claim, combining firm advocacy with sharp commercial judgement.
Here’s what we help with:
• Assessing trade mark infringement and passing off, and the strength of your position
• Cease and desist letters and pre-action correspondence
• Claims for injunctions, damages and account of profits
• Test purchases and CPR-compliant evidence gathering with chain-of-custody records
• Defending infringement claims and groundless threats allegations
• Proceedings in the Intellectual Property Enterprise Court (IPEC) and the High Court
• Settlement, coexistence and undertakings to resolve disputes commercially.
Our Trade Mark Litigation Process
If you’re facing a trade mark dispute, here’s how it works with Panoramix IP:
• We have a quick call to understand your brand, the alleged infringement and your goals
• We assess infringement, passing off and the strength of your registered rights
• We advise on the strengths, weaknesses, likely costs and realistic outcomes
• We gather evidence where needed, including CPR-compliant test purchases
• We open pre-action correspondence and explore settlement or coexistence
• We issue and run proceedings in IPEC or the High Court where litigation is the right call
You can discuss trade mark disputes and litigation during a free, no-obligation IP consultation with one of our specialists.
Brands we have Helped
Enforcing Your Trade Mark
A registered trade mark gives you the exclusive right to use your mark for the goods and services it covers, and to stop others using an identical or confusingly similar sign in circumstances that amount to infringement. Enforcing that right effectively protects not just your sales but the reputation and goodwill your brand represents.
Our trade mark infringement and protection team pursues infringers through the most effective route for your situation, whether that means firm correspondence, negotiation, a coexistence agreement, or court proceedings seeking an injunction, damages or an account of profits.
Where your rights are unregistered, we can also advise on and pursue passing off claims. Throughout, we keep the focus on a commercial outcome.
Defending a Trade Mark Claim
Being accused of trade mark infringement can be stressful and disruptive, particularly where the claim is overstated or the claimant’s own rights are weak. A careful, well-advised response is far better than an immediate concession or an ill-judged fight. Unjustified threats can also have legal consequences in certain circumstances.
We assess the merits quickly, identify available defences, and advise on the most cost-effective way to resolve matters, whether that means defending robustly, negotiating a coexistence arrangement, or rebranding on sensible terms.
Where the dispute extends beyond trade marks, our wider IP disputes team can help develop a coordinated strategy across the relevant intellectual property rights.
Many claims settle once both sides understand the real strengths and weaknesses.
Speak to our team on 01522 712 433 or email info@panoramixip.co.uk to get started.
FAQs
What counts as trade mark infringement?
Broadly, infringement can occur where someone uses, without consent, a sign that is identical or similar to your registered mark in circumstances covered by trade mark law. This can include use in relation to identical or similar goods or services where there is a likelihood of confusion. Additional protection can also apply to qualifying marks with a reputation.
Our trade mark infringement and protection team can assess the specific use, the strength of your registered rights and whether there is a sufficient basis for enforcement before you act.
What is the difference between infringement and passing off?
Trade mark infringement concerns the enforcement of a registered trade mark. Passing off protects goodwill associated with an unregistered brand, name or get-up and generally requires you to establish goodwill, misrepresentation and damage.
Having a registered trade mark can make protecting a brand more straightforward, but passing off remains an important route where registered protection is absent or does not cover the particular issue.
What remedies can I get for trade mark infringement?
Depending on the circumstances, remedies can include an injunction to stop further infringement, damages or an account of profits, delivery up or destruction of infringing goods, and other appropriate orders.
We advise on which remedies are realistic and commercially worth pursuing in your case, and on the most effective route to secure them.
Which court handles trade mark disputes?
Many trade mark disputes can be dealt with through the Intellectual Property Enterprise Court (IPEC), while larger or more complex cases may proceed in the High Court.
The right forum will depend on the circumstances of the claim, its complexity and commercial value. Our IP disputes team can advise on the most appropriate and proportionate route.
I’ve received a cease and desist letter. What should I do?
Do not ignore it, but avoid making admissions or concessions before you understand the strength of the claim. Some allegations are well founded, while others may be overstated or open to challenge.
We can assess the claimant’s registered rights, the alleged infringement and any available defences, then help you respond in a way that protects your commercial position. Depending on the circumstances, this may involve defending the claim, negotiating a settlement or coexistence arrangement, or making a measured change.
Can trade mark disputes be settled without going to court?
Yes. Many trade mark disputes are resolved without a full trial. Cease and desist correspondence, negotiation, coexistence agreements and undertakings can all provide routes to settlement.
Litigation remains available where agreement cannot be reached or an urgent injunction is required, but we always weigh the commercial costs, risks and potential benefits before recommending court proceedings.
How much does trade mark litigation cost?
The cost depends on the complexity and value of the dispute, the forum, the amount of evidence required and how far the matter progresses.
We give you a clear view of likely costs, risks and potential outcomes before you decide how to proceed. Our wider IP disputes approach is focused on finding a proportionate strategy that protects your rights without losing sight of the commercial value at stake.
Client Testimonials
Start Your Trade Mark Filing Today
Start your trade mark journey with confidence. Our easy-to-use online filing products are designed to help businesses protect their brand quickly and securely in key markets.
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Our Case Studies
Case Study: British American Tobacco
Case Study: Cambridge Mechatronics
Case Study: The Chartered Institute of Patent Attorneys
Case Study: Wow Hydrate
Case Study: The Earthshot Prize
Case Study: Escape Fitness
