Anti-Counterfeiting Services
Counterfeit goods erode your revenue, damage your reputation and put your customers at risk.
Panoramix IP helps you find the fakes, remove them and stop the source – with an in-house team that handles the investigation, the enforcement and the follow-through, so your brand stays protected as you grow.
Whether the problem is a marketplace flooded with copies, a rogue distributor or product being made and shipped from overseas, we build a practical, proportionate strategy around your budget and your commercial priorities.
• Online marketplace takedowns and listing monitoring handled for you
• Test purchases and CPR-compliant evidence gathering with a clear chain of custody
• Customs recordals and coordinated enforcement in the UK and abroad
Click below or call us on 01522 712 433 to discuss protecting your brand from counterfeits.
Anti-Counterfeiting Experts: Here To Help
Our IP lawyers at Panoramix IP support you across the full anti-counterfeiting lifecycle – from spotting the problem to shutting it down – giving you peace of mind that your brand, your customers and your bottom line are protected.
Here’s what we help with:
• Online monitoring and brand protection across marketplaces, social media and websites
• Takedown notices and platform enforcement (Amazon Brand Registry, eBay VeRO, and similar)
• Test purchases and evidence gathering (CPR-compliant, with chain-of-custody reporting)
• Customs recordals and Applications for Action to detain infringing goods at the border
• Cease and desist correspondence, settlement and undertakings
• Civil enforcement, injunctions and account of profits or damages where needed
• Coordinated international enforcement through our trusted associate network
Our Anti-Counterfeiting Process
If you’ve found fakes or suspect them, here’s how it works with Panoramix IP:
• We have a quick call to understand the products affected, where the counterfeits appear and your commercial goals
• We audit your existing rights (trade marks, designs, copyright) and identify any gaps we should close first
• We put monitoring and takedowns in place to reduce visible harm quickly
• We investigate and gather evidence – including test purchases – to identify the source
• We enforce proportionately, from platform action and customs seizures to letters, settlement or litigation
• We advise on ongoing watching and prevention so the problem does not simply return
Brands we have Helped
Protecting Revenue and Reputation
Counterfeits do more than divert sales. They expose your customers to inferior or unsafe products, dilute the exclusivity of your brand, and can leave a lasting mark on the reputation you have worked hard to build.
At Panoramix IP we take a commercial view. We focus first on the actions that remove the most harm for the least cost – typically monitoring and marketplace takedowns – before escalating only where it is proportionate to do so. The aim is always to protect your revenue and reputation in a way that makes business sense.
Coordinated International Enforcement
Counterfeiting rarely respects borders. Goods are frequently manufactured in one country, warehoused in another and sold into the UK online. Tackling this effectively means acting in the right places at the right time.
With a dedicated in-house team and a network of trusted associates worldwide, we can record your rights with customs authorities, coordinate takedowns across jurisdictions and pursue manufacturers and distributors at source. Wherever the fakes come from, we help you build a joined-up response that protects your brand across every market you sell into.
Speak to our team on 01522 712 433 or email info@panoramixip.co.uk to get started.
FAQs
What counts as a counterfeit?
A counterfeit is a product that carries a mark identical or almost identical to a registered trade mark, applied without the owner’s permission – typically designed to pass the goods off as genuine. Related problems, such as copied product designs or packaging, may not be strict counterfeits but can be tackled through design right, copyright and passing off. We help you identify which rights apply.
Do I need a registered trade mark to take action?
A registered trade mark makes enforcement faster, cheaper and more certain, and is usually required for customs recordals and many marketplace programmes. Without one you may still have options through passing off or copyright, but they are generally harder to rely on. If you do not yet have registered protection, we can advise on securing it as a priority.
How do marketplace takedowns work?
Most major platforms operate notice-and-takedown programmes that allow rights holders to report infringing listings. We prepare and submit the notices, manage escalations and, where available, enrol you in brand protection programmes such as Amazon Brand Registry. Consistent monitoring alongside takedowns keeps listings from simply reappearing under new sellers.
Can counterfeit goods be stopped at the UK border?
Yes. By filing an Application for Action with HMRC, customs officers can detain suspected counterfeit goods entering the UK. We prepare the application, keep it up to date and liaise with customs when goods are detained. Equivalent recordals are available in the EU and many other territories.
What is a test purchase and why does it matter?
A test purchase involves discreetly buying a suspected counterfeit so it can be examined and preserved as evidence. Done correctly, with a documented chain of custody, it can be crucial to enforcement and any later court proceedings. We carry out and record test purchases in a way that is compliant with the Civil Procedure Rules.
Do I have to go to court to stop counterfeiters?
Often not. Many matters are resolved through monitoring, takedowns, customs action and cease and desist correspondence backed by undertakings. Litigation and injunctions are available where the scale or persistence of the problem justifies it, but we always look for the most proportionate and cost-effective route first.
How much does anti-counterfeiting work cost?
It depends entirely on the scale of the problem and the strategy you choose – a handful of marketplace takedowns is very different from investigating an overseas manufacturer. We will always give you a clear estimate and a proportionate plan before any work begins. Contact us for a tailored quote.
Client Testimonials
You’ll have unlimited access to our lawyers. Meet some of our team
Our Case Studies
Case Study: British American Tobacco
Case Study: Cambridge Mechatronics
Case Study: The Chartered Institute of Patent Attorneys
Case Study: Wow Hydrate
Case Study: The Earthshot Prize
Case Study: Escape Fitness
