Brand Protection
A strong brand distinguishes you from the rest of the competition.
As one of the most valuable intangible assets your business owns, your brand signifies to your audience the level of service or quality to expect when engaging with your organisation.
Brand protection is crucial because it safeguards your reputation. A strong brand, secured by trade marks and other IP rights, helps prevent unauthorised use by competitors or opportunists looking to benefit from your established goodwill.
By registering and enforcing your trade marks, you create a legal framework that discourages imitators and preserves consumer trust. This clear boundary around your brand identity minimises market confusion and bolsters the exclusivity of your products or services. In turn, consumers will confidently recognise and choose your brand, ensuring a solid foundation for long-term growth and the ongoing success.
At Panoramix IP, we specialise in protecting brands across various industries and across borders. Our experts examine every facet of your brand strategy, from naming and logo design to market positioning, to deliver solutions that match your business ambitions.
We draft, file and monitor brand registrations, ensuring your identity remains secure. Should conflicts arise, we guide you through negotiations or legal action to uphold your rights. Our approachable, hands-on style takes the stress out of brand protection. With our in-depth knowledge, you can focus on expanding your business, safe in the knowledge that your brand is in capable hands.
Contact us today to discover how Panoramix IP can safeguard your brand reputation.
Testimonials
FAQs
What is brand protection for intellectual property?
Brand protection for intellectual property is a set of actions and processes that a rights holder undertakes to prevent third parties from using its intellectual property without permission. For an organisation, this could be any part of brand identity, such as brand name, slogan or logo.
This process seeks to ensure that trademarks, patents, and copyrights are respected, along with other IP rights.
Should I add 'TM' or 'R' to my brand logo?
The ‘®’ symbol must only be used in relation to a brand name, logo, or slogan that has been registered as a trade mark. The TM symbol can be used whether a brand name, logo, or slogan is registered or not. If your brand is visible outside of the UK, it may be more appropriate to use the TM symbol even if you have secured registration of a trade mark in the UK. For more information on how to register trade marks for your brand, contact us today to speak with one of our trade mark specialists.
Can you use 'TM' on my brand or logo without registering a trade mark?
The short answer is yes, there is no requirement to register a brand as a trade mark before it can be used.
A brand will acquire protection over time through use. This can provide brand protection through the unregistered law of passing off. Filing an application for a trade mark is preferable as this will provide a monopoly over the use of the brand to the owner in connection with the goods and services for which the brand is registered.
Is it better to register a trade mark for a brand name or a logo?
Registration of a trade mark for a name is generally considered to provide stronger protection than a logo. Companies often change their logo, even if subtly, but brand names generally remain unchanged. Optimal protection would involve registration of trade marks for both brand names and logos, but if budget is a consideration, it is usually better to give priority to brand name protection. For more information and to gain support in protecting your brand, contact us today to speak with one of our brand protection specialists.
How does brand protection work?
Brand protection provides the right to restrain others from using a brand name or logo without consent. Through a registered trade mark, a brand owner can monopolise its use of a brand indefinitely, ensuring that no competitors can use the brand name or logo to benefit from the goodwill generated through association with that brand.
How is a brand name protected?
A brand name is protected by registering a trade mark with the UK Intellectual Property Office. For other countries, trade marks are registered with equivalent governmental organisations. For more information on trade marks, or to speak with one of our trade mark solicitors today, get in touch.
