Case Study: Contractual Protection

Securing the wow factor for Wow Hydrate

Wow Hydrate is one of the world’s leading providers of high-quality, performance-nurturing sports waters. And almost since the very beginning of their business journey, they’ve trusted our founder with protecting their core brand assets. And not just within the UK either, but throughout Europe and the United States as well.

When Wow Hydrate first came to Kevin, they needed more than just legal advice. They needed high-quality, expert advice from someone who had the knowledge and experience to cover multiple continents.

For years now, Kevin has been supporting Wow Hydrate by helping them securely navigate their way through the often complex, densely crowded food and drinks market. Wow Hydrate have followed Kevin throughout his career and now trust Panoramix to manage their valuable brand and patent assets.
Safe in the knowledge their assets are free from infringement and counterfeits, the team at Wow Hydrate have been able to rapidly accelerate their business’s growth across the globe.

We still file new trademark applications for Wow Hydrate and proactively monitor their brand portfolio, dealing with issues as and when they arise. This partnership approach continues to flourish as their business continues to grow and thrive.