Case Study: Escape Fitness
As a global provider of industry-leading gym design and equipment, Escape Fitness knew the importance of protecting their innovations well before they came to us. They needed efficiency and responsiveness, and a team of experts who were capable of handling every aspect of their business’s intellectual property. From start to finish, they wanted to know things were being taken care of to help support the growth of their business.
Our unique, personable approach allowed us to quickly gain a clear understanding of what Escape Fitness needed from their intellectual property strategy. Their equipment was better and more functional than anything their competitors were producing. In order to protect against potential infringements, our first recommendation was to rationalise their patent portfolio.
Once we had done this, we were able to turn our attention to other matters such as reducing the amount Escape Fitness were spending on protecting their intellectual property. This is an ongoing process as we flex and adapt to Escape Fitness’ growth and strategy, but so far, we’ve managed to reduce their costs by over fifty per cent.
With more resources to play with, Escape Fitness have been able to reinvest greater amounts of money into product development, furthering their position as an industry leader. We continue to work with them, proactively looking at ways we can support their business growth. A relatively recent development has involved Kevin taking on the position of outsourced in-house counsel to oversee and support on all legal matters for the business both in the UK and US.
