Case Study: Brand Protection
How We Secured trade mark protection for Wow Hydrate
Wow Hydrate has established itself as a leading global supplier of premium, performance-enhancing sports waters. From their earliest days, they entrusted our founder, Kevin, with the critical task of safeguarding their brand assets. A partnership was born that has grown to cover the UK, Europe, the United States, and, most recently, the Middle East.
At the outset, Wow Hydrate faced a significant challenge: a previous trademark firm advised that “WOW HYDRATE” was too generic to register as a trademark. Kevin quickly identified the flaws in this advice and, over the past decade, has successfully secured trademark protection for the Wow Hydrate brand in multiple jurisdictions worldwide.
In 2014, Wow Hydrate approached Kevin seeking more than routine legal support—they needed strategic, specialist guidance to overcome complex hurdles. Although the original management team has since moved on, Kevin and the Panoramix IP team remain trusted advisers, managing new filings, handling portfolio oversight, and resolving disputes arising from third-party trademark applications.
Navigating the highly competitive food and beverage trademark landscape requires agility and deep expertise. For years, Kevin has provided Wow Hydrate with proactive, strategic counsel helping them protect and grow their brand as their business evolves. Today, Wow Hydrate continues to rely on Panoramix IP for ongoing trademark applications, portfolio management, and rapid response to emerging challenges.
Our longstanding, collaborative relationship with Wow Hydrate is a testament to our commitment to protecting clients’ brands at every stage of their growth ensuring their intellectual property remains a powerful asset as they expand into new markets.
