Myth #1: IP protection is only for big corporations
Something we come across all the time is the idea that only big businesses need IP protection. Yes, the bigger you are, the larger and more intricate your IP strategy should be. But that doesn’t mean smaller businesses can’t benefit too. In reality, businesses of all sizes, shapes and stripes can benefit from protecting their innovations and creative works. That’s why we’re so passionate about providing businesses with high-quality intellectual property support – because we know how much they stand to benefit from it.
To learn more about these benefits – what they are and what they could mean for your business – download our latest whitepaper – How Can Your Intellectual Property Empower Your Business’s Potential?
Myth #2: IP protection is expensive and complicated
“Putting the necessary protection in place – it seems so expensive”. “I don’t even know where to start with my business’s IP, there’s so much information out there I don’t know what to believe”. These are things we hear all the time. And we get it, finding a source of information that you feel like you can trust can be difficult in today’s day and age. But here’s the truth – the world of intellectual property doesn’t have to be complicated. And with the right advice, it doesn’t have to be expensive either.
At Panoramix, we’re committed to providing affordable, accessible IP protection. The kind that’ll make a significant difference to the way your business moves forward. If you’re wondering where to begin, why not consider an IP audit? It’ll give you a strong foundation, from which you can start to get your business’s IP strategy off the ground. You can learn more about IP audits here.
Myth #3: Only patents matter in IP protection
When it comes to protecting IP, patents play a big part. They’re crucial for protecting inventions. But they’re not the only form of protection available. There are different kinds of protection out there, and each protects something slightly different. For example, ‘trademarks’ protect brand elements – like a product name or a service – whereas ‘copyrights’ protect original works of authorship – including literary, dramatic, musical, or artistic works. Businesses must take the time to understand the kinds of protection that are available. Fail to do so, and you could find yourself with little between you and a multitude of potential threats.
On the other side of the coin, however, provide your innovations with the right kind of protective measures, and you stand to benefit from a wealth of opportunities. Increased competitiveness, growth, commercialisation – the list goes on and on.
Myth #4: IP protection is a one-time effort
IP protection is not a one-time task – it’s an ongoing, ever-evolving process. Or at least, it should be. To maximise how effective your business’s IP strategy is, set regular time aside to update and assess. It’s the only way you’ll have absolute certainty – certainty that your ideas and innovations are as secure as they possibly can be. And that they’re aligned with market changes and your internal business developments.
Myth #5: Small businesses are not targets for IP theft
In today’s world, IP theft is easier to carry out and therefore more prevalent than ever. And for that reason, no business is ever not a target. The risk to a small or medium-sized business is just as potent as it is for a large multinational corporation. If you’ve neglected your IP, you’re exposing yourself to theft and legal complications – something you’d much rather avoid.
If you’re an SME looking to gain a more holistic understanding of the benefits of protecting your IP, we’d encourage you to read our blog – Empowering SMEs: The Strategic Role of Intellectual Property in Business Growth.
Our role in myth-busting
We’re active participants when it comes to dispelling common myths and misconceptions about IP. Why? Our mission is to make IP protection accessible, affordable, and understandable for all kinds of businesses. And we understand that accurate information is the foundation of effective IP protection.
Educational resources for clearing IP myths
To empower businesses, we offer numerous resources – including guides and consultations. These tools are designed to educate businesses about IP, providing clarity and dispelling lingering myths. Because we believe that an informed business is better equipped to protect its ideas and innovations.
So, if you’re looking for no-nonsense IP advice from straight-talking experts, reach out to us. Let’s make sure your IP is protected for a successful and secure future.