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FMCG Packaging and Labelling

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Effective packaging and labelling do more than ensure safe delivery of goods; they also serve as powerful marketing tools that distinguish your products from the competition and help to establish your brand as widely recognisable by consumers, whether you operate in the UK or globally.

Patents in packaging and labelling may apply when you develop novel materials, sealing mechanisms or dispensing systems that streamline handling. Design rights, protect the visual uniqueness of your packs, boxes or bottle shapes so that consumers immediately recognise them as yours and prevent would-be infringers from adopting aspects of your designs and applying them to their own products. For brand-centric packaging, trade marks help preserve the goodwill tied to your company name, slogan or distinctive label design, ensuring that no other competitors can financially benefit from the brand reputation you have built.

Certain specialised printing or tracking technologies can be kept confidential as trade secrets, especially if they enhance security or traceability. Copyright can also be relevant for custom artwork, typography or layout that lends each product its signature look.

At Panoramix IP, our in-house attorneys and solicitors are dual qualified to file these rights directly in the UK, US and EU, streamlining international expansions and minimising costs to do so. By covering your packaging from multiple IP angles, you stand a better chance of fending off copycats who rely on misleadingly similar designs to influence customer decision-making. Strong packaging IP also boosts consumer trust, which is essential if you operate in fields like pharmaceuticals or food safety.

We recommend an early, holistic approach to IP management so that future redesigns or brand updates remain consistent with your original strategy. Our team’s direct filing capabilities, along with our industry expertise, allow you to maintain a secure foothold in global markets. If you are planning to refine your packaging and labelling strategy or launch new product lines, contact Panoramix IP for comprehensive support tailored to your commercial goals.

Related Sectors

FMCG

Fast-Moving Consumer Goods remains one of the most dynamic and brand-focused industries worldwide. From packaged foods and beverages to personal care products, the sector relies heavily on brand reputation, product innovation, and efficient distribution networks. This underscores the vital importance of intellectual property protection for businesses aiming to either establish themselves in an already well-established but opportunity-rich market or maintain their competitive position as an industry stalwart looking to adapt and grow.

Food and Beverage Manufacturing

At Panoramix IP, we understand that food and beverage manufacturing calls for rigorous intellectual property strategies to protect recipes, processing methods and distinctive brand identities.

Luxury and Premium FMCG Brands

At Panoramix IP, we recognise that luxury and premium Fast-Moving Consumer Goods (FMCG) brands rely heavily on distinct craftsmanship, exclusive ingredients and sophisticated branding to command higher price points for that higher-end experience for consumers.

Over-the-Counter Pharmaceuticals

Over-the-counter (OTC) pharmaceuticals call for a nuanced intellectual property strategy that acknowledges the balance between easy consumer access and rigorous safety standards.

Consumer Electronics and Small Appliances

Consumer electronics and small appliances rely on constant innovation, sleek product design and compelling brand identity to stand out to consumers against the noise of the competition.

E-commerce and Online FMCG Sales

E-commerce has transformed retail, allowing businesses to reach customers worldwide with minimal overheads. Yet the ease of online entry can lead to a saturated marketplace where protecting your innovations is paramount.

Retail Distribution Models

Successful retail distribution hinges on efficiency, brand clarity and strategic partnerships, elements that often depend on well-managed intellectual property.

Home Care Products

Home care products occupy a competitive niche where formulation effectiveness, distinctive packaging and reliable brand reputation often dictate market success.

Testimonials

Truly exceptional work and service

Panoramix are my company’s go-to partner for Intellectual Property and contractual matters. We’ve worked with them on many projects over the years and the level of input, service and speed has always been outstanding. They are true partners to our business and would highly recommend them.

— Oscar Daws

First rate IP lawyers

I always recommend my clients use Panoramix when they are looking into any IP or trademarking matters for their companies, regardless of whether it’s for the UK, EU or another territory. The team are absolutely first rate, extremely knowledgeable and very professional in all their dealings.

Many business owners are not certain of what they can and can’t register as IP/TM, so Kevin and his team guide them through what can be a minefield, brilliantly.
I would absolutely suggest an initial call with the team for anyone serious about protecting their company’s IP assets

— Valda Smits

Fantastic IP Law Firm

I have been working with Kevin and Panoramix for several years now and would always recommend their professionalism, expertise and friendly approach when dealing with clients and partners alike. If you want IP advice, there’s only one place to come!

— Richard Royce

Excellent Service and Performance.

Responsive, competent and able to deal with complexity and nuance. I would recommend the services of Panoramix without hesitation.

— LockOn Ltd

I’ve worked with Kevin since 2019…

I’ve worked with Kevin since 2019 before he had even started Panoramix. He has been a reliable and invaluable partner, protecting my IP over a number of products including Trademarks, Design Registration and Patents. I will continue to work with him, and his team, for many years to come.

— Anthony Dickens

Greta service. Amazing customer service

Great service, easy to communicate, quick respond.

— Piotr

Panoramix IP are a reliable

Panoramix IP are reliable, affordable and trustworthy IP lawyers. They have given me excellent advice and gave further ideas on how to get the most protection from my patent. I have worked with them on a number of projects including getting IP in the USA/Patent/Trademarks, they certainly know their stuff and come highly recommended!

— AC

Good Commercial Advice

Panoramix have helped me multiple times across my businesses, and they provide a great service each time.

— Thomas Atkins

Great European Patent Lawyers

Kevin, Joel, and the entire Panoramix team have provided timely service and insightful advice for our US-based clientele seeking European patent protection. The team is talented and has excellent systems and processes for delivering top-notch IP services.

— Joshua Van Hoven

Great partner

I am working with Panoramix as a cooperating agent since the company started its operations and I must say it is not easy to find someone as dedicated and trustworthy as Kevin, Amelia, Serena, Patrick and the rest of the Panoramix team is. I’ve been working with multiple US and UK IP firms before and Panoramix is my number one go-to partner for IP work for my clients in those countries.

— Agnieszka Musiał

Panoramix IP is a great professional legal firm

Panoramix IP provides great professional legal services. Gittings-Grima Group (G3) has been Panoramix IP’s clients for several years. Kevin Hanson is well-suited for his legal profession with a high-level of competence. G3 highly recommends Panoramix IP for all IP and patent legal needs.

— George Grima

I would like to recommend this firm

I would like to recommend this firm. I originally spoke with Kevin Hanson and he gave me partial advice that was very helpful. I then came back some time after to seek their legal services in relation to the initial advice. Kate McCormick is who dealt with my case on the second contact and she did a very good job. I am pleased with the outcome we had.

Knowledgeable advice and promptly done, helping me also with a short deadline. I recommend them.

— Ricardo G M

Know their stuff!

We’ve used Panoramix for some years now. Courteous, helpful, knowledgeable and able to guide us through the labyrinth of IP difficulties with a light touch.

— Peterborough User

Trusting and consummately professional

Kevin and his team are always completely professional and always exact in their advice and actions working for you. There is no one better to have as part of your ‘team’

— Mr Burlton

Kevin Hanson is straight to the point…

Kevin Hanson is straight to the point and is a trusted pair of hands when it comes to IP matters and associated corporate negotiations.

— Alex Korenkov

Great company helping with trademarks

Great company helping with trademarks, worked with them for a few years and appreciate all the advice and help!! Thanks guys!

— Zain Peer

FAQs

What is intellectual property?

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How do I register a patent, trademark or copyright?

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What are the different types of intellectual property?

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What types of IP services do you offer?

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Can you advise me on international IP laws?

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Why do I need to use an IP attorney?

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ridiculus mus.

Can you help me develop an intellectual property strategy?

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ridiculus mus.

What are the benefits of protecting my brand?

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What is an IP audit?

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Can you support me with funding?

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