Passing Off Claims
Passing off occurs when another party misleads the public into believing their goods or services are connected to your brand or image. This can damage your reputation and cost you market share.
To successfully bring a passing off claim, there are three key requirements that must be established:
1. The business making the claim must have a reputation or ‘goodwill’ that is directly associated with the products or services.
2. There must have been a misrepresentation by the defendant that has led to the confusion.
3. The misrepresentation must have caused some damage to the goodwill or reputation relating to their products or services.
At Panoramix IP, we specialise in identifying and addressing passing off, collecting evidence to prove misrepresentation and likely damage. We assist with cease and desist letters, negotiations or formal legal action, depending on the severity of the case.
Swift intervention often resolves disputes before they escalate, protecting your reputation and market standing with customers. Our global perspective and local know-how help you tackle passing off wherever it arises.
Trust Panoramix IP to defend your brand identity and maintain public confidence. Contact us today to find out how we can help.
Testimonials
FAQs
What is intellectual property?
Intellectual property refers to creations of the mind, such as inventions, brand names, logos, product designs, literary works, and software. IP can be legally protected through rights like patents, trade marks, design rights, and copyright, allowing creators and businesses to control how their ideas are used and who can profit from them.
Protecting your intellectual property means securing the ideas, products, and creative work that make your business unique, which can give you a vital edge over your competitors.
When your IP is properly protected, it makes it much more difficult for others to copy or steal your work. This helps you protect your reputation, keep your customers’ trust, and maintain your position in the market.
Strong IP protection also shows investors that your business owns valuable assets. This can make your company more attractive to those looking to invest or buy your business, as it shows you’ve taken steps to secure what makes your brand unique.
On top of that, intellectual property can become a new source of income for many organisations. You can license or sell your IP to other companies, or even expand into new markets through franchising. This opens the door to long-term growth and additional revenue.
Finally, having clear IP rights can stop others from creeping into your space in the market with similar products or branding, helping you stay ahead and in control of your innovation.
How do I register a patent, trade mark or copyright?
To register a patent, trade mark, or copyright in the UK, you’ll need to follow the appropriate application process through the UK Intellectual Property Office (IPO). At Panoramix IP, our team of dual-qualified solicitors and attorneys handle the full registration process on your behalf, ensuring your application is correct, complete, and strategically filed to protect your innovation or brand.
Whether you’re looking to register your IP in the UK or abroad, you’ll find our list of services here.
What are the different types of intellectual property?
There are four main types of intellectual property:
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Patents – for inventions and technical solutions
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Trade marks – for brand names, logos, and slogans
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Design rights – for the visual appearance of a product
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Copyright – for creative works like music, books, software, and art
Each type of IP protects a different aspect of your work, and our team at Panoramix IP can help identify the best protection strategy for your business.
We’re offering a free 45-minute IP clinic for new clients. Book using the contact form here, or call us for more information.
What types of IP services do you offer?
At Panoramix IP, we offer a full range of intellectual property services, including:
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Patent registration and strategy
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Trade mark protection and disputes
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Design rights filing
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Copyright advice
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IP audits
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Licensing and commercialisation
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International IP filings in the UK, EU, and US
Our team supports you from the early idea stage through to commercialisation and enforcement.
Click here to see our fill list of intellectual property services. Can’t find what you’re looking for? Contact us today to enquire.
Can you advise me on international IP laws?
Yes, absolutely. Our dual-qualified attorneys can file IP directly in the UK, US, and EU jurisdictions, which saves our clients time and cost. We provide practical advice on international intellectual property protection, including the Madrid Protocol for trade marks and the Patent Cooperation Treaty (PCT) for patents.
For more information on international intellectual property and how Panoramix IP can help, click here.
Why do I need to use an IP attorney?
Using a qualified intellectual property attorney ensures that your rights are properly protected and that your applications are legally sound. IP law can be complex, and mistakes in filing can lead to delays, lost rights, or unnecessary costs. Not only that, but we’re experts when it comes to mediation or litigation, should you be aware of any occurrences of competitor infringement. We’re here to be your legal partner to protect your business and intellectual property.
Meet our legal team with extensive experience managing IP portfolios for startups, SMEs, and global businesses.
Can you help me develop an intellectual property strategy?
Absolutely. A tailored IP strategy ensures your intellectual assets align with your business goals. By carrying out a comprehensive IP audit, we help you identify what to protect, when to protect it, and how to maximise commercial value through licensing, enforcement, or even business sale. We work diligently to protect your IP in line with your budget, jurisdiction and timezone, ensuring you get the best support for your innovation.
Ready to get started? Contact us today to schedule your free 45-minute IP clinic.
What are the benefits of protecting my brand?
Protecting your brand through trade mark registration helps prevent competitors from using similar names, logos, or slogans. It strengthens your market position, builds consumer trust, and adds value to your business, especially important when seeking investment or preparing for sale.
It strengthens the relationship you have with your customers, reinforcing that every time they interact with your brand, they know the quality of product/service to expect, and why they keep coming back.
Ready to protect your brand in the UK or abroad? Click here to get started.
What is an IP audit?
An IP audit is a review of your business to identify all intellectual property assets you own or use. It helps highlight risks, opportunities, and areas that need legal protection. At Panoramix IP, we offer IP audits to ensure your ideas, innovations, and creative works are properly secured and commercially leveraged.
If you’re a new clients or business looking for new representation, we’re offering a free 45-minute IP clinic to get you started.
For more information, call us today or complete our online form and we’ll be in touch.
Can you support me with funding?
While we don’t provide funding directly, we regularly support clients in applying for innovation grants, R&D tax credits, and investor funding by supplying IP valuation, strategy, and documentation. A strong IP portfolio can significantly improve your chances of securing financial support.
