Passing Off Claims
Passing off occurs when another party misleads the public into believing their goods or services are connected to your brand or image. This can damage your reputation and cost you market share.
To successfully bring a passing off claim, there are three key requirements that must be established:

1. The business making the claim must have a reputation or ‘goodwill’ that is directly associated with the products or services.
2. There must have been a misrepresentation by the defendant that has led to the confusion.
3. The misrepresentation must have caused some damage to the goodwill or reputation relating to their products or services.
At Panoramix IP, we specialise in identifying and addressing passing off, collecting evidence to prove misrepresentation and likely damage. We assist with cease and desist letters, negotiations or formal legal action, depending on the severity of the case.
Swift intervention often resolves disputes before they escalate, protecting your reputation and market standing with customers. Our global perspective and local know-how help you tackle passing off wherever it arises.
Trust Panoramix IP to defend your brand identity and maintain public confidence. Contact us today to find out how we can help.
Testimonials
FAQs
What is intellectual property?
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How do I register a patent, trademark or copyright?
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What are the different types of intellectual property?
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What types of IP services do you offer?
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Can you advise me on international IP laws?
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Why do I need to use an IP attorney?
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Can you help me develop an intellectual property strategy?
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What are the benefits of protecting my brand?
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What is an IP audit?
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Can you support me with funding?
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