US Trademark Registration (USPTO)
Protect your brand in the United States with a UK-based team that files directly with the USPTO. No hand-offs. No delays. Just clear advice and quick filing.
Fees from £875 + VAT (plus USPTO fees of $350 USD per class)
What you’ll get
A clear recommendation on the best filing basis for your situation
A trademark application prepared for the USPTO
Guidance on your goods/services description to reduce avoidable objections
A clean, trackable process from instruction to registration
Clear and unambiguous charges throughout the process
Ongoing representation at the USPTO and provision of an address for service
Who this is for
UK businesses exporting to or launching in the US
US founders who want a responsive, specialist team
Brand owners who want speed + clarity without being bounced between firms
Law firms who need specialist US trademark support for their clients
Why file your US trademark registration with Panoramix IP?
One of our specialisms at Panoramix IP is US-focused trademark filing to cater to businesses of all sizes. Because we have in-house attorneys as members of the California State Bar, we’re able to file your US trademark registration directly with the United States Patent and Trademark Office (USPTO). We can also file your UK trade marks and European trade marks, and handle complex international filing programmes.
We simplify the process as you’ll only have one legal professional to deal with, in one time zone, and in one jurisdiction. We serve as the direct point of contact, ensuring quicker communication and response times, saving you time and money. Our trademark team – Kevin Hanson, Kate McCormick, and Amelia Hanson, have a wealth of experience handling US and international trademark matters.
Having dual-jurisdiction expertise means we offer specialist perspectives on both the US and UK trade mark laws, as we understand the unique requirements, procedures and potential pitfalls of each, helping you to make more informed decisions. It also means we have keener insight on potential conflicts which may arise, as we have visibility across both jurisdictions. This allows us to draft your trademarks in such a way that goods and services that are acceptable to both jurisdictions are covered. Given the surcharges introduced by the USPTO in 2025, having a US trademark specialist on your side when filing your UK trade mark applications can save you a lot of money.
How it works
We handle everything from initial eligibility checks to post-registration renewals, minimising complications. Our international team offers guidance on how to address local challenges like state-level registrations or changes in US trade mark law.
By establishing clear rights and taking a proactive stance, you create a stable foundation for growth in a competitive marketplace.
Let Panoramix IP be your trusted partner in safeguarding your brand across the US, ensuring your trade mark stands strong wherever you operate.
Next Steps
Tell us what you want to protect: Brand name, logo, or both—and what you sell.
Choose if you would like a pre-filing search carried out at the USPTO: this step is not essential but is advisable – there is an extra fee of £495 plus VAT for each mark searched.
We confirm the filing approach + fixed filing fee: You’ll know exactly what’s included and what the USPTO charges.
We prepare and file with the USPTO: Fast turnaround, handled in-house.
Ongoing management of the application: We handle all correspondence with the USPTO. All standard reporting is included in the fixed fee. Additional fees will arise in relation to any objections raised by the USPTO or if the application is opposed.
Interested? Get in touch.
What our clients say about us
FAQs
How do I do a US trademark search?
A US trademark search starts with checking the USPTO database for identical and similar marks—not just exact matches. The USPTO can refuse an application if a mark is considered confusingly similar, so you should also look for soundalikes, alternative spellings, and similar marks used for related goods/services. If you want a clear go/no-go before filing, we can run a professional search and explain the risk in plain English.
How long does a US trademark last?
A US trademark can last indefinitely as long as you keep using it in commerce and file the required maintenance documents. After registration, you typically need to file a maintenance filing every 5-6 years then renew at 10 years, and then every 10 years after that. If you miss the deadlines, the registration can be cancelled—even if you’re still using the mark.
What is the difference between a state trademark and a federal trademark?
Who can register a US trademark?
Anyone using (or planning to use) a brand in US commerce can apply—individuals or companies, based in the US or overseas. If you’re outside the US, you’ll typically need a qualified representative for the USPTO process (someone like Panoramix IP). We can guide you through the right route and handle the filing.
Do I need to be trading in the US to file a US trademark?
Not always. You can file based on current use in US commerce, or on a genuine intention to use the mark in the US. The best option depends on your launch plans and evidence of use—we’ll recommend the right basis before filing.
What can I register as a US trademark?
Most commonly: a brand name (word mark), a logo, or both. In some cases you can also protect things like slogans. We’ll help you choose what gives you the strongest protection for how you actually use your brand.
What is the difference between a word mark and a logo mark?
A word mark protects the wording itself (broader protection). A logo markprotects the specific design. Many brands start with a word mark for coverage, then add a logo later—depending on budget and priorities.
How many classes do I need for a US trademark?
It depends on what you sell. Trademarks are registered in classes of goods/services, and filing costs can increase with more classes. We’ll help you choose a scope that protects what matters without overpaying or creating avoidable risk.
What happens after I file a US trademark application?
The USPTO examines the application, may issue questions or objections, and (if it progresses) publishes it for opposition. If everything is accepted, it moves to registration (or, for intent-to-use filings, you’ll complete the final steps once you can show use). We manage the process end-to-end.
