Image Rights Lawyers

Your personal image is a valuable asset, whether you are an individual, business or public figure.

We understand how vital it is to manage image rights, secure fair use and prevent unauthorised exploitation. This could be from wrongful endorsements and sponsorships of products or services. Image rights also extend to other aspects of an individual’s identity, including: Name, Signature, Photographs, Illustrations, Mannerisms and even Gestures.

Panoramix IP stylised 'P' icon which has been designed to resemble a lightbulb for ideas and innovations

Our professionals advise on best practices, from licensing agreements to online monitoring. We believe in a personal, supportive approach that respects your unique situation and reflects your goals.

With clear guidance and prompt action, you can retain control over how your image is used and presented. By choosing to work with Panoramix IP, we’ll work to protect your reputation, uphold brand consistency and ensure that your image reflects your true identity and values.

Related Services

Image Rights Management

Effective image rights management ensures you remain in charge of how your likeness or brand imagery is used.

Licensing Contracts

Licensing your intellectual property can create valuable commercial opportunities while retaining ownership. We draft, review and negotiate licensing agreements that clearly define rights, minimise risk, and protect your long-term commercial interests.

Passing Off Claims

Passing off occurs when another party misleads the public into believing their goods or services are connected to your brand or image. This can damage your reputation and cost you market share.

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Client Testimonials

Truly exceptional work and service

Panoramix are my company’s go-to partner for Intellectual Property and contractual matters. We’ve worked with them on many projects over the years and the level of input, service and speed has always been outstanding. They are true partners to our business and would highly recommend them.

— Oscar Daws

First rate IP lawyers

I always recommend my clients use Panoramix when they are looking into any IP or trademarking matters for their companies, regardless of whether it’s for the UK, EU or another territory. The team are absolutely first rate, extremely knowledgeable and very professional in all their dealings.

Many business owners are not certain of what they can and can’t register as IP/TM, so Kevin and his team guide them through what can be a minefield, brilliantly.
I would absolutely suggest an initial call with the team for anyone serious about protecting their company’s IP assets

— Valda Smits

Fantastic IP Law Firm

I have been working with Kevin and Panoramix for several years now and would always recommend their professionalism, expertise and friendly approach when dealing with clients and partners alike. If you want IP advice, there’s only one place to come!

— Richard Royce

Excellent Service and Performance.

Responsive, competent and able to deal with complexity and nuance. I would recommend the services of Panoramix without hesitation.

— LockOn Ltd

I’ve worked with Kevin since 2019…

I’ve worked with Kevin since 2019 before he had even started Panoramix. He has been a reliable and invaluable partner, protecting my IP over a number of products including Trademarks, Design Registration and Patents. I will continue to work with him, and his team, for many years to come.

— Anthony Dickens

Greta service. Amazing customer service

Great service, easy to communicate, quick respond.

— Piotr

Panoramix IP are a reliable

Panoramix IP are reliable, affordable and trustworthy IP lawyers. They have given me excellent advice and gave further ideas on how to get the most protection from my patent. I have worked with them on a number of projects including getting IP in the USA/Patent/Trademarks, they certainly know their stuff and come highly recommended!

— AC

Good Commercial Advice

Panoramix have helped me multiple times across my businesses, and they provide a great service each time.

— Thomas Atkins

Great European Patent Lawyers

Kevin, Joel, and the entire Panoramix team have provided timely service and insightful advice for our US-based clientele seeking European patent protection. The team is talented and has excellent systems and processes for delivering top-notch IP services.

— Joshua Van Hoven

Great partner

I am working with Panoramix as a cooperating agent since the company started its operations and I must say it is not easy to find someone as dedicated and trustworthy as Kevin, Amelia, Serena, Patrick and the rest of the Panoramix team is. I’ve been working with multiple US and UK IP firms before and Panoramix is my number one go-to partner for IP work for my clients in those countries.

— Agnieszka Musiał

Panoramix IP is a great professional legal firm

Panoramix IP provides great professional legal services. Gittings-Grima Group (G3) has been Panoramix IP’s clients for several years. Kevin Hanson is well-suited for his legal profession with a high-level of competence. G3 highly recommends Panoramix IP for all IP and patent legal needs.

— George Grima

I would like to recommend this firm

I would like to recommend this firm. I originally spoke with Kevin Hanson and he gave me partial advice that was very helpful. I then came back some time after to seek their legal services in relation to the initial advice. Kate McCormick is who dealt with my case on the second contact and she did a very good job. I am pleased with the outcome we had.

Knowledgeable advice and promptly done, helping me also with a short deadline. I recommend them.

— Ricardo G M

Know their stuff!

We’ve used Panoramix for some years now. Courteous, helpful, knowledgeable and able to guide us through the labyrinth of IP difficulties with a light touch.

— Peterborough User

Trusting and consummately professional

Kevin and his team are always completely professional and always exact in their advice and actions working for you. There is no one better to have as part of your ‘team’

— Mr Burlton

Kevin Hanson is straight to the point…

Kevin Hanson is straight to the point and is a trusted pair of hands when it comes to IP matters and associated corporate negotiations.

— Alex Korenkov

Great company helping with trademarks

Great company helping with trademarks, worked with them for a few years and appreciate all the advice and help!! Thanks guys!

— Zain Peer

FAQs

Does the UK have 'image rights'?

Not as a single, standalone right the way some countries do. In the UK, your image, name and likeness are protected instead through a combination of tools — trade marks (for a name or signature), passing off (where your image is used to falsely suggest endorsement), copyright, data protection law and contract. It sounds patchwork, but used together these can give real protection. We help individuals and businesses build that protection deliberately rather than leaving it to chance.

How can I protect my name, image and likeness?

Practical steps include registering your name (and sometimes signature or a logo version of it) as trade marks, controlling how your image is used through well-drafted contracts and licences, relying on passing off against false endorsement, and using data-protection rights over your personal images. The right mix depends on whether you’re a public figure, a business or a brand built around a person. We’ll design a strategy that fits.

What is 'passing off' and how does it protect my image?

Passing off is a legal action against someone who misrepresents a connection with you — for instance using your image or name to imply you endorse a product when you don’t. To succeed you generally need to show you have goodwill or reputation, that there’s a misrepresentation, and that it causes damage. It’s a key tool for protecting image and endorsement value in the UK, and we advise on when and how to use it.

Can I control how my image is used commercially?

Yes — largely through contracts and licensing. If your image has commercial value (as it does for athletes, performers, founders and influencers), image-rights and endorsement agreements let you set exactly how, where and for how long your image can be used, and on what terms. Getting these agreements right protects both your reputation and your income. We draft and negotiate them, and step in if your image is used without permission.

Who owns the rights to a photograph of me?

Usually the photographer owns the copyright in a photograph, even though it’s of you — which surprises many people. That’s why usage rights need to be dealt with by contract: a commissioning or licensing agreement can secure the rights you need to use images of yourself. If images of you are being used commercially without permission, you may also have passing-off or data-protection routes. We can advise on your specific situation.